NIce to meet you! I'm glad you're here.

Here's a little about me...


Digital StrategisT

but also musician, vocalist, curious foodie

I love sharing my knowledge regarding digital strategy and how that works into all aspects of promoting your brand. Whether you’re a blogger, a small to medium-sized business owner or a CEO of a major company, I’m ready to help you achieve your business goals by coaching you in all aspects of digital marketing, strategy, and branding.

With over 12 years of experience working in digital media, I’ve headed up content strategy, SEO training, paid digital campaigns, including product and book launches, event marketing, project managing for the website relaunch one of Italy’s top publishing companies, and the development and growth of institutional social media channels in the fashion, publishing and SaaS sectors.

Oh yeah, I speak English and Italian, some Spanish and call Florence, Italy “home.”

Back in the day

Growing up in a small, picturesque town in Connecticut, I knew from an early age my dreams were meant to expand on a global level. Attending New York University provided that opportunity with its top notch education and various worldwide study abroad programs. Florence, Italy was the perfect fit for a semester that fed my curiosity for music, art, cinema and the Italian language.

After studying jazz performance on alto saxophone and finishing my undergraduate years with a Bachelor's of Science, Communications degree, I decided to thank New York City for its fascinating time and move on to Florence, Italy.

Music is my muse

In my free time I'm an active musician and vocalist leading and collaborating on various projects in Florence's rich underground music scene. With my rock-blues band, Alchemy Daze, I've played many Italian music festivals and local shows while composing my first album of original music, "Along for the Ride."

As the saxophonist and vocalist in my former progressive funk project Sushi Rain, my "Firebird" alter ego flourishes on the group's second album "Cocktail."

With longtime friend and blues brother, Alessandro Gerini, I'm also a member of the renowned electro-jazz gospel choir Vocal Blue Trains as well as Vice President of the homonymous cultural association.


If there's a wine or food event you will most likely find me there tasting and schmoozing. Tuscany has some amazing foodie locations and I love exploring them all. Some of my favorites would be Bolgheri, any small town in the Chianti region and the picturesque Maremma region in southern Tuscany.